Fruugo.com Ltd Cookie Policy

By visiting this website with your browser settings adjusted to allow cookies, you are consenting to Fruugo using cookies for the purposes outlined below in order to provide you with a fully functional shopping experience.

What is a cookie?

A cookie is a small text file which is downloaded and stored on your computer or mobile device by websites that you visit. Where cookie technology is not available, an anonymous identifier may be used. An anonymous identifier is a random string of characters used for the same purposes as a cookie. Your browser accesses the cookie file only when you visit the website that generated it.

This helps to ease your navigation by automatically logging you in and remembering things like your preferences and what’s in your shopping basket. Cookies allow sites like Fruugo to deliver you a personalised shopping experience.

The information stored within any given cookie can only be accessed by the website that created it and cookies are limited to communicating only the information that you have disclosed to the site.


We use the following types of cookie:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

The list below details the cookies used on Fruugo. We have outlined who sets these cookies and their purpose. If the party reads something other than 'Fruugo', these are our third party business partners who help us to enhance your browsing experience.

Category Party Purpose
Strictly necessary Fruugo Fruugo uses cookies to enable some of the basic functionality that is required for you to browse and shop on our website, such as remembering which products you have added to your basket. The information collected through these cookies is only used for this purpose and is never shared or sold on to third parties.
Performance Google Adwords; MSN/Bing; Double Click; Facebook; AppNexus, Ve Interactive, Captify, FLXONE Google Adwords; MSN/Bing; Double Click; Facebook; AppNexus, Ve Interactive, Captify, FLXONE use cookies (or, if applicable, anonymous identifiers) to track our own paid advertising activity. We use the information collected by these cookies to help us determine where our ads will be most effective online. Each individual advertiser uses its own tracking cookies and the data taken is not confidential data or interchangeable.
Performance Google Analytics (including Universal Analytics and Google Analytics for Display Advertisers) Google Analytics use cookies (or, if applicable, anonymous identifiers) to collect data that helps us understand how people are using the site. We use this information to identify how and where we can improve the customer experience, and to help us determine where our ads will be most effective online. The data collected through these cookies is anonymous, does not collect specific customer data and is never shared with other third parties, other than DoubleClick Campaign Manager, which is a fully owned Google product.
Performance Pingdom Pingdom monitors web applications in real-time allowing us to measure and monitor the performance of our applications and infrastructure. We use Pingdom to capture page load times as well as request response time to ensure that we are delivering a high quality of service.
Performance FullStory FullStory records and reproduces anonymous real user experiences on our website helping us to understand how users interact with our website and enabling us to improve our customer experience.

Duration of cookies:

Session (or Transient) Cookies

Session cookies are stored in your computer's memory for the length of your browsing session. They become inaccessible after the session has been inactive for a time and are automatically deleted from your computer when the browser is closed. They allow you to move from page to page without having to log-in repeatedly.

Persistent (or Permanent) Cookies

Persistent cookies are stored in your computer memory and are not deleted when the browser is closed. They are used to keep your preferences for the website, so they will be remembered for next time you visit the website. They are also used to collect information about the numbers of visitors, the average time spent on a particular page and analyse shopping behaviour on the website. This information is used to find out how well the website works and where it can be improved.

Flash Cookies (or Locally Shared Objects)

Websites that contain Flash can also store small files on your computer that are used in the same way as cookies.

Flash cookies can also backup the data that is stored in other cookies. When you delete cookies, your Flash cookies are not affected. So a website may still recognise you if it backed up the deleted cookie information on a Flash cookie.


Managing cookies:

You can easily erase cookies from your computer or mobile device using your browser. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.